LEADER 02576 am 22004693u 450 001 9910136408903321 005 20230808191941.0 024 7 $a10.14324/111.9781910634493 035 $a(CKB)3710000000609195 035 $a(OAPEN)604151 035 $a(EXLCZ)993710000000609195 100 $a20190111d2016 uy 101 0 $aeng 135 $aurmu#---auuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHow the world changed social media /$fDaniel Miller, Elisabetta Costa, Nell Haynes [and others] 210 1$aLondon :$cUCL Press,$d2016 215 $a1 online resource (262 pages) $cillustrations; digital, PDF file(s) 311 08$a1910634484 311 08$a1910634492 320 $aIncludes bibliographical references. 330 $aHow the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project?s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. 606 $aSociety & social sciences$2bicssc 606 $aSocial & cultural anthropology, ethnography$2bicssc 615 7$aSociety & social sciences 615 7$aSocial & cultural anthropology, ethnography 700 $aMiller$b Daniel$0118348 702 $aSinanan$b Jolynna 702 $aWang$b Xinyuan 702 $aMcDonald$b Tom 702 $aHaynes$b Nell 702 $aCosta$b Elisabetta 702 $aSpyer$b Juliano 702 $aVenkatraman$b Shriram 702 $aNicolescu$b Razvan 801 0$bUkMaJRU 906 $aBOOK 912 $a9910136408903321 996 $aHow the world changed social media$92020996 997 $aUNINA