LEADER 02218nam 2200565 450 001 9910136239203321 005 20170925185756.0 010 $a0-19-026615-5 010 $a0-19-026616-3 010 $a0-19-026614-7 035 $a(CKB)3710000000915849 035 $a(StDuBDS)EDZ0001582249 035 $a(MiAaPQ)EBC4721645 035 $a(PPN)229852718 035 $a(EXLCZ)993710000000915849 100 $a20160621h20162016 uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aAnalytic activism $edigital listening and the new political strategy /$fDavid Karpf 210 1$aNew York, NY :$cOxford University Press,$d2016. 215 $a1 online resource $cillustrations (black and white) 225 1 $aOxford studies in digital politics 311 $a0-19-026613-9 311 $a0-19-026612-0 320 $aIncludes bibliographical references and index. 330 8 $aNetroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,' including both its strengths and its limitations. 410 0$aOxford studies in digital politics. 606 $aPolitical participation$xTechnological innovations 606 $aCommunication in politics$xTechnological innovations 606 $aPolitical campaigns$xData processing 606 $aData mining$xPolitical aspects 606 $aBig data$xPolitical aspects 615 0$aPolitical participation$xTechnological innovations. 615 0$aCommunication in politics$xTechnological innovations. 615 0$aPolitical campaigns$xData processing. 615 0$aData mining$xPolitical aspects. 615 0$aBig data$xPolitical aspects. 676 $a332.402854678 700 $aKarpf$b David$f1978-$01234738 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910136239203321 996 $aAnalytic activism$92868317 997 $aUNINA