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100   $a20180706d2017      uy         0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aDarwin's medicine $ehow business models in the life sciences industry are evolving /$fBrian D. Smith
205   $aFirst edition.
210  1$aNew York :$cRoutledge,$d2017.
215   $a1 online resource (296 pages) $cillustrations, tables
300   $a"A Gower Book"--cover.
311 08$a1-4724-2071-3 
320   $aIncludes bibliographical references and index.
327   $apt. 1. The future of pharma : reprise -- pt. 2. An immeasurably superior power -- pt. 3Evolution is cleverer than you are -- pt. 4. Guiding the blind watchmaker.
330   $aDarwin's Medicine is the sequel to Brian D. Smith's influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin's Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.  Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:    The mechanisms of evolution in this exceptional industry; The six great technological and social shifts that are shaping its landscape; The emergence of 26 distinct, new business models; and The lessons that enable firms to direct and accelerate their own evolution. These insights map out the industry's complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.  The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm's evolutionary trajectory. ? 
606   $aPharmaceutical industry
606   $aBiotechnology industries
615  0$aPharmaceutical industry.
615  0$aBiotechnology industries.
676   $a338.476151
700   $aSmith$b Brian D$g(Brian David),$f1961-,$0282302
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
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996   $aDarwin's medicine$92223849
997   $aUNINA