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035   $a(FlBoTFG)9781315444246
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100   $a20160909e20161974  uy         0
101 0 $aeng
135   $aur|||||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aWho's listening? $ethe story of BBC Audience Research /$fRobert J.E. Silvery
210  1$aLondon :$cRoutledge,$d2016.
215   $a1 online resource (220 pages)
225 0 $aRoutledge Library Editions: Radio ;$vVolume 4
300   $aOriginally published: 1974.
311 08$a1-138-21568-6 
311 08$a1-138-21250-4 
330   $aThis book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
606   $aRadio audiences$zGreat Britain$xHistory
615  0$aRadio audiences$xHistory.
676   $a301.162
700   $aSilvery$b Robert J. E.$0932848
801  0$bOCoLC-P
801  1$bOCoLC-P
906   $aBOOK
912   $a9910136134903321
996   $aWho's listening$92099644
997   $aUNINA