LEADER 05354nam 22006015 450 001 9910136004203321 005 20200630105649.0 010 $a3-319-45609-1 024 7 $a10.1007/978-3-319-45609-6 035 $a(CKB)3710000000909135 035 $a(DE-He213)978-3-319-45609-6 035 $a(MiAaPQ)EBC4721336 035 $a(PPN)222236922 035 $a(EXLCZ)993710000000909135 100 $a20161019d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEthics and Neuromarketing $eImplications for Market Research and Business Practice /$fedited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu 205 $a1st ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017. 215 $a1 online resource (XV, 209 p. 31 illus. in color.) 311 $a3-319-45607-5 320 $aIncludes bibliographical references at the end of each chapters. 327 $a1. Introduction -- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research -- 3. Topoi in Neuromarketing Ethics -- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies -- 5. Ethical and Legal Considerations in Research Subject and Data Protection -- 6. Transparency and Reliability in Neuromarketing Research -- 7. Implicit Measures of Attitudes in Market Research -- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research -- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging -- 10. The Limits and the Ethics of Consumer Profiling -- 11. Ethical Dilemmas of Future Technologies -- 12. The Ethics of Neuromarketing in Sports. 330 $aThis book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports?under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers? consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. 606 $aMarket research 606 $aLeadership 606 $aBusiness ethics 606 $aEconomic policy 606 $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aBusiness Ethics$3https://scigraph.springernature.com/ontologies/product-market-codes/526000 606 $aR & D/Technology Policy$3https://scigraph.springernature.com/ontologies/product-market-codes/W43000 615 0$aMarket research. 615 0$aLeadership. 615 0$aBusiness ethics. 615 0$aEconomic policy. 615 14$aMarket Research/Competitive Intelligence. 615 24$aBusiness Strategy/Leadership. 615 24$aBusiness Ethics. 615 24$aR & D/Technology Policy. 676 $a658.83 702 $aThomas$b Andrew R$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aPop$b Nicolae Alexandru$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aIorga$b Ana Maria$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aDucu$b Cristian$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910136004203321 996 $aEthics and Neuromarketing$92005831 997 $aUNINA