LEADER 04979nam 2200709 450 001 9910134875703321 005 20200520144314.0 010 $a1-78785-104-4 010 $a1-118-85927-8 010 $a1-118-85924-3 010 $a1-118-85922-7 035 $a(CKB)4330000000007314 035 $a(EBL)4605106 035 $a(PQKBManifestationID)16564254 035 $a(PQKBWorkID)15082931 035 $a(PQKB)25272317 035 $a(MiAaPQ)EBC4605106 035 $a(DLC) 2016038726 035 $a(Au-PeEL)EBL4605106 035 $a(CaPaEBR)ebr11238304 035 $a(CaONFJC)MIL943446 035 $a(OCoLC)954283784 035 $a(EXLCZ)994330000000007314 100 $a20160822h20172017 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSeafood and aquaculture marketing handbook /$fCarole R. Engle, Kwamena K. Quagrainie, Madan M. Dey 205 $aSecond edition. 210 1$aWest Sussex, England :$cWiley Blackwell,$d2017. 210 4$dİ2017 215 $a1 online resource (468 p.) 300 $aEarlier edition published as: Aquaculture marketing handbook. 311 $a1-118-84550-1 320 $aIncludes bibliographical references and index. 327 $aTitle Page; Table of Contents; About the authors; Chapter 1: Seafood and aquaculture markets; Global trends in seafood and aquaculture markets; Are aquaculture products different from agriculture products?; Aquaculture market synopsis: tilapia; Summary; Study and discussion questions; References; Chapter 2: Demand and supply: basic economic premises; What is economics?; Demand; Supply; Price determination; Elasticity; Market structures and implications for competition and pricing; Special demand and supply conditions; Aquaculture market synopsis: salmon; Summary 327 $aStudy and discussion questionsReferences; Chapter 3: Seafood and aquaculture marketing concepts; What is marketing?; Marketing plan; Market products; Supply chain and value chain; Processors; Market or distribution channels; Transportation; Wholesaling; Brokers; Retailing; Direct sales; Profit margins; Economies of scale in marketing; Supply chain management; Pricing systems; Price behavior, trends, and fluctuations; Geographic markets; Product storage; Market power; Advertising and promotion; Product grades, quality, and marketing implications; International trade 327 $aAquaculture market synopsis: shrimp and prawnsSummary; Study and discussion questions; References; Chapter 4: Market trends; The role of imports in U.S. seafood markets; U.S. seafood consumption; Food consumption away from home; Convenience in food preparation and consumption; Demand for healthy and wholesome foods; Sustainability and seafood; Traceability and labeling of seafood products; Seafood and the "local food" movement in the U.S.; Organic seafood; Wholesale-retailer integration in the food system; Electronic Data Interchange (EDI); The Efficient Consumer Response (ECR) 327 $aThe Efficient Food service Response (EFR)E-commerce; Aquaculture market synopsis: Pangasius spp. (swai, basa, and tra); Summary; Study and discussion questions; References; Chapter 5: Seafood market channels; Market channels for primary seafood products; Price discovery for primary commodities; Participation in food market channels; Channel ownership and control for secondary products; Consolidation and channel control; Channel coordination and leadership for secondary products; Channel agreements; Channel conflict; Aquaculture market synopsis: trout; Summary; Study and discussion questions 327 $aReferencesChapter 6: Seafood and aquaculture product processing; Processing; Structure of the seafood and aquaculture product processing industry; Plant location; Law of market areas; Capacity utilization; Innovation and branding; Challenges in aquaculture product processing; Aquaculture market synopsis: U.S. channel catfish; Summary; Study and discussion questions; References; Chapter 7: The international market for seafood and aquaculture products; The basis for trade; Dimensions of the international market; Trade policy tools; Trade policy in seafood and aquaculture; U.S. Antidumping 327 $aByrd Amendment, Continued Dumping and Subsidy Offset Act of 2000 606 $aAquaculture industry 606 $aSeafood industry 606 $aAquaculture$xMarketing 606 $aSeafood$xMarketing 615 0$aAquaculture industry. 615 0$aSeafood industry. 615 0$aAquaculture$xMarketing. 615 0$aSeafood$xMarketing. 676 $a664/.940688 700 $aEngle$b Carole Ruth$f1952-$0860659 702 $aQuagrainie$b Kwamena K. 702 $aDey$b Madan M. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910134875703321 996 $aSeafood and aquaculture marketing handbook$92022416 997 $aUNINA