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200 10$aBrands $ethe logos of the global economy /$felia Lury
205   $a1st ed.
210  1$aLondon ;$aNew York :$cRoutledge,$d2004.
215   $a1 online resource (180 p.)
225 1 $aInternational library of sociology
300   $aDescription based upon print version of record.
311   $a0-415-25182-6 
311   $a0-415-25183-4 
320   $aIncludes bibliographical references (p. [177]-190) and index.
327   $aBook Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;
330   $aCelia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
410  0$aInternational library of sociology.
606   $aBrand name products
606   $aBusiness names
606   $aMarketing
606   $aGlobalization$xEconomic aspects
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