LEADER 04356nam 2200565zu 450 001 9910134009403321 005 20230912134953.0 010 $a9780980464894 010 $a0980464897 035 $a(CKB)9870000000000671 035 $a(SSID)ssj0000509920 035 $a(PQKBManifestationID)12159507 035 $a(PQKBTitleCode)TC0000509920 035 $a(PQKBWorkID)10572699 035 $a(PQKB)10861449 035 $aEBL6978169 035 $a(AU-PeEL)EBL6978169 035 $a(MiAaPQ)EBC6978169 035 $a(Exl-AI)6978169 035 $a(Au-PeEL)EBL6978169 035 $a(OCoLC)1328134877 035 $a(EXLCZ)999870000000000671 100 $a20160829d2010 uy 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aComplicated Currents: Media Flows, Soft Power and East Asia 205 $a1st ed. 210 31$a[Place of publication not identified]$cMonash University Publishing$d2010 215 $a1 online resource (264 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780980464887 311 08$a0980464889 327 $aTitle page -- Copyright and imprint information -- About the editors -- Contents -- Introduction -- Part 1 ? Soft Power, Media Texts and Imagining the Other -- 1. Distant land, neighbouring land: ?Japan? in South Korean popular discourse -- 2. The Korean Wave and anti-Korean discourse in Japan: A genealogy of popular representations of Korea 1984?2005 -- 3. Winter Sonata and the politics of memory -- 4. ?Hand in hand?: Sino-Korean musical exchange in the Korean Wave -- 5. Cross-cultural interactions through mass media products: Cognitive and emotional impacts of Chinese people?s consumption of Korean media products -- Part 2 ? Embodying the Korean Wave -- 6. Consuming Japan: Early Korean girls comic book artists? resistance and empowerment -- 7. Buying youth: Japanese fandom of the Korean Wave -- 8. Chogukjeok pan-East Asian soft masculinity: Reading ?Boys over Flowers?, ?Coffee Prince? and Shinhwa fan fiction -- 9. Hallyu ballyhoo and Harisu: Marketing and representing the transgendered in South Korea -- Part 3 ? Wave Mechanics: Media Production and Soft Power -- 10. Inroads for cultural traffic: Breeding Korea?s cinematiger -- 11. Creating a different wave: Animating a market for Korean animation -- 12. The success and limitations of Japanese comics and animation in the US: Can Korean manhwa and animation follow suit? -- 13. Remaking the Korean romcom: A case study of Yeopgijeogin geunyeo and My Sassy Girl -- Part 4 ? Undertow: The Significance of Media Flows and Soft Power -- 14. Re-imagining China?s future: Soft power, cultural presence and the East Asian media market -- 15. The limits of soft power -- 16. Cultural exchange and national specificity -- List of contributors$7Generated by AI. 330 $aComplicated Currents: Media Flows, Soft Power and East Asia is a scholarly examination of the dynamic interplay between media, culture, and soft power in the East Asian context. Edited by Daniel Black, Stephen Epstein, and Alison Tokita, this volume explores the impact of transnational media flows on national identity, cultural exchange, and international relations. The book delves into phenomena such as the Korean Wave and its influence across Asia and beyond, analyzing how media products like television dramas and pop music contribute to cultural diplomacy and national branding. It also addresses the complexities of media consumption in a globalized world, highlighting both the opportunities and challenges posed by these flows. This work is intended for scholars, students, and readers interested in media studies, cultural studies, and Asian studies.$7Generated by AI. 606 $aMass media and transnationalism$7Generated by AI 606 $aSoft power (Political science)$7Generated by AI 615 0$aMass media and transnationalism 615 0$aSoft power (Political science) 676 $a306.095 700 $aTokita$b Alison$01235418 702 $aBlack$b Daniel 702 $aEpstein$b Stephen 801 0$bPQKB 906 $aBOOK 912 $a9910134009403321 996 $aComplicated Currents: Media Flows, Soft Power and East Asia$92869462 997 $aUNINA