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035   $a(FrMaCLE)OB-pucl-1635
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/42978
035   $a(PPN)182839680
035   $a(oapen)doab42978
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100   $a20160829d2008      uy 
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aChanging market relationships in the Internet age
210   $cPresses universitaires de Louvain$d2008
210 31$a[Place of publication not identified]$cPresses universitaires de Louvain$d2008
215   $a1 online resource (189 pages)
225 0 $aHors collection
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a2-87463-119-1 
330   $aThis volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today?s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also changing consumer behaviour and reinforcing the power of the market over business. It is creating virtual markets where consumers can find customized solutions to their problems which cut across traditional market boundaries. In this new environment, traditional market participants have changing roles, new market actors are emerging and competition is intensifying. To be successful, being customer-oriented is not enough. Business leaders have to review their strategic options and stengthen the market orientation of their enterprises to cope effectively with today?s highly competitive, multi-stakeholder market. The objective of this book is to revisit the concept of traditional marketing management and to analyse changing market relationships among market players and their impact on the key decisions of strategic and operational marketing.
606   $aCommerce$2HILCC
606   $aBusiness & Economics$2HILCC
606   $aMarketing & Sales$2HILCC
610   $amarketing
610   $aéconomie de marché
610   $amarché
610   $aglobalisation économique
610   $aInternet
615  7$aCommerce
615  7$aBusiness & Economics
615  7$aMarketing & Sales
700   $aLambin$b Jean-Jacques$f1933-$079664
801  0$bPQKB
906   $aBOOK
912   $a9910133350703321
996   $aChanging market relationships in the Internet age$92161604
997   $aUNINA