LEADER 02933nam 22004811 450 001 9910132454903321 005 20200514202323.0 010 $a1-84966-542-7 024 7 $a10.5040/9781849665421 035 $a(CKB)3680000000164649 035 $a(SSID)ssj0000631859 035 $a(PQKBManifestationID)11386453 035 $a(PQKBTitleCode)TC0000631859 035 $a(PQKBWorkID)10599628 035 $a(PQKB)10340339 035 $a(OCoLC)774293540 035 $a(UkLoBP)bpp09257365 035 $a(EXLCZ)993680000000164649 100 $a20140929d2011 uy 0 101 0 $aeng 135 $aurm|#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAlternative and mainstream media $ethe converging spectrum /$fLinda Jean Kenix 210 1$aLondon :$cBloomsbury Academic,$d2011. 215 $a1 online resource (vii, 216 pages)$cdigital, PDF file(s) 320 $aIncludes bibliographical references and index. 327 $aIntroduction --$tThe Modern Media Continuum: Attempts at defining alternative and mainstream media --$tMedia Frames --$tThe Power of Representation: Institutional and relational hegemony --$tDefining Media through Individual Motivations and Identities --$tDefining Media through Organizational Practices --$tDefining Media through Ownership --$tDefining Media through Ideological Influences --$tConclusion. 330 $a"Alternative media have historically been a central force in social change. Kenix argues, however, that they do not uniformly subvert the hierarchies of access that have always been fundamental to mainstream media. In fact, their journalistic norms and routines have always drawn on the professional standards of the mainstream. Through comparative analysis Kenix posits the perception of 'mainstream' and 'alternative' as a misconception arguing that they've always existed on the same continuum and continue to converge. Her vision recalibrates the media spectrum. This book examines alternative media while being cognizant that they are not situated completely outside the ideological mainstream, carrying distinctive identities excluded from entrenched, elite systems of power. The alternative media can - and do - construct distinct 'alternative communications' but they do so along a strikingly different continuum than hitherto envisaged. Kenix's text will tease out differences and similarities across a range of media. Examples will be drawn from the UK, US, Australia and New Zealand."--Bloomsbury Publishing. 606 $aAlternative mass media 606 $aMass media 615 0$aAlternative mass media. 615 0$aMass media. 676 $a302.23 700 $aKenix$b Linda Jean$0801115 801 0$bUtOrBLW 801 1$bUtOrBLW 801 2$bUkLoBP 906 $aBOOK 912 $a9910132454903321 996 $aAlternative and Mainstream Media$91802472 997 $aUNINA