LEADER 03755nam 2200529 450 001 9910132349603321 005 20181206072730.0 010 $a1-118-86793-9 010 $a1-118-86794-7 035 $a(CKB)3710000000220939 035 $a(EBL)1766631 035 $a(MiAaPQ)EBC1766631 035 $a(EXLCZ)993710000000220939 100 $a20160817h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMarkets for managers $ea managerial economics primer /$fAnthony J. Evans 210 1$aChichester, England :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (273 p.) 225 1 $aWiley Finance Series 300 $aDescription based upon print version of record. 311 $a1-118-86796-3 320 $aIncludes bibliographical references and index. 327 $aMarkets for Managers; Contents; Preface; Introduction; 1 Incentives Matter; 1.1 Managerial Individualism; 1.2 Demand Curves; 1.3 Elasticity; NOTES; 2 Cost and Choice; 2.1 Opportunity Cost; 2.2 Diminishing Marginal Returns; 2.3 The Planning Horizon; 2.4 Cost vs. Waste; NOTES; 3 Market Exchange; 3.1 Market Equilibrium; 3.2 Comparative Statics; 3.3 Information Economics; NOTES; 4 Prices and Economic Calculation; 4.1 Entrepreneurship; 4.2 The Firm; 4.3 Price Discrimination; 4.4 The Knowledge Problem; 4.5 Internal Markets; NOTES; 5 Competition and the Market Process; 5.1 Market Concentration 327 $a5.2 Collusion5.3 Market Contestability; 5.4 Monopoly Power; NOTES; 6 Capital Theory and Recalculation; 6.1 Microclimate; 6.2 Unemployment; 6.3 Recalculation; NOTES; 7 Public Finance; 7.1 Taxation; 7.2 Bonds; 7.3 Banking; 7.4 Saving; 7.5 Real Business Cycles; 7.6 National Income Accounting; NOTES; 8 Monetary Theory; 8.1 Inflation; 8.2 Monetary Policy; 8.3 Monetary Regimes; 8.4 Macroeconomic Fluctuations; NOTES; 9 Fiscal Policy; 9.1 The Great Depression; 9.2 Fiscal Stimulus; 9.3 Expansionary Fiscal Contractions; 9.4 Confidence; 9.5 Laissez-faire; 9.6 The Phillips Curve; NOTES 327 $a10 International Economics10.1 Globalisation and Trade Theory; 10.2 Balance of Payments; 10.3 Foreign Exchange Markets; 10.4 Currency Regimes; NOTES; 11 Behavioural Economics; 11.1 Behavioural Anomalies; 11.2 Market Efficiency; (i) It is possible to beat the market; (ii) The expected returns of trying to beat the market are negative; (iii) It is very rare to beat the market over time; NOTES; 12 Global Prosperity; 12.1 Growth Theory; 12.2 Happiness; 12.3 Economic Freedom; 12.4 Public Choice Theory; 12.5 Transition Economics; NOTES; Bibliography 327 $aAuthored Books, Articles, Working Papers, Speeches and BlogsEconomist Articles; Unauthored and Miscellaneous; Interviews; Index; EULA 330 $aOffering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis. 410 0$aWiley finance series. 606 $aManagerial economics 608 $aElectronic books. 615 0$aManagerial economics. 676 $a338.5024 676 $a338.5024/658 686 $aBUS027000$2bisacsh 700 $aEvans$b Anthony John$f1981-$0989468 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910132349603321 996 $aMarkets for managers$92262973 997 $aUNINA