LEADER 04671nam 2200589 450 001 9910831176103321 005 20210906171056.0 010 $a1-119-07632-3 010 $a1-119-17042-7 010 $a1-119-07647-1 035 $a(MiAaPQ)EBC4523879 035 $a(CaSebORM)9781119076315 035 $a(EXLCZ)993710000000486257 100 $a20160521h20152015 uy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aTrend-driven innovation $ebeat accelerating customer expectations with /$fHenry Mason ... [et al.] ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder] 205 $a1st edition 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons Inc.,$d2015 210 4$d©2015 215 $a1 online resource (304 pages) $cill 311 $a1-119-07631-5 320 $aIncludes bibliographical references (page 324-332) and index. 327 $a1 WHY NOW Welcome to the Expectation Economy The Expectation Economy 06 Why your customers are (almost) impossible to please 2 SCAN The Overwhelm Is the Opportunity Trends 101 44 Where to start with consumer trends Watch Businesses First, Customers Second 60 The counterintuitive secret to customer centricity Trends in the Wild 86 Four trends and how we identified them Building a Trend Framework 98 Why you need one; how to build it; sharing ours 3 FOCUS What to Run With, When, and How Post-Demographic Consumerism 120 A license to focus on surprising things Evaluating Trends for Opportunity 144 Drill deeper into the opportunities offered to you by any trend The Consumer Trend Radar 172 Prioritize and visualize application of the trends you ll run with 4 GENERATE Turn Insights into Ideas The Consumer Trend Canvas 200 A simple tool for generating compelling, trend-driven innovation ideas The Consumer Trend Canvas in Action 224 Practical examples to learn from Trend-Driven Ideation Sessions 244 Run workshops that deliver winning ideas 5 EXECUTE Realize Your Ideas, or Realize They Are Useless The First Yards 264 Make those first steps count 6 CULTURE Unlock an Opportunity Machine Your Trend Department 286 Get your colleagues to see around corners Trend-Driven Ecosystems 306 Tap into and harness external networks, too. 330 $aTrend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups?from Apple to Uber, Chipotle to Patagonia?redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about. 606 $aCustomer relations 606 $aConsumer behavior 606 $ainnovation$9eng$2eurovoc 606 $acustomers$9eng$2eurovoc 606 $aconsumer behaviour$9eng$2eurovoc 615 0$aCustomer relations. 615 0$aConsumer behavior. 615 7$ainnovation 615 7$acustomers 615 7$aconsumer behaviour 676 $a658.8/12 686 $a64.16$2EP-CLASS 700 $aMason$b Henry$0984110 702 $aReyes$b Maria Isabel 702 $aMattin$b David 702 $aLuthy$b Maxwell 702 $aDumitrescu$b Delia 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910831176103321 996 $aTrend-driven innovation$93926794 997 $aUNINA LEADER 03963oam 2200685zu 450 001 9910131947503321 005 20240122200641.0 010 $a2-7132-2557-4 010 $a2-8218-2089-5 024 7 $a10.4000/books.editionsehess.94 035 $a(CKB)3460000000122096 035 $a(SSID)ssj0001539783 035 $a(PQKBManifestationID)11901155 035 $a(PQKBTitleCode)TC0001539783 035 $a(PQKBWorkID)11533616 035 $a(PQKB)10965184 035 $a(WaSeSS)IndRDA00043924 035 $a(FrMaCLE)OB-editionsehess-94 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/40933 035 $a(PPN)182836339 035 $a(oapen)doab40933 035 $a(EXLCZ)993460000000122096 100 $a20160829d1999 uy 101 0 $afre 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAnthropologie économique des Gouro de Côte d'Ivoire : de l'économie de subsistance à l'agriculture commerciale 210 $cÉditions de l?École des hautes études en sciences sociales$d1999 210 31$a[Place of publication not identified]$cÉditions de l'École des hautes études en sciences social$d1999 215 $a1 online resource (382 pages) 225 0 $aRe?-impressions 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a2-7132-1297-9 320 $aIncludes bibliographical references and index. 330 $aOn appelle Gouro les populations patrilinéaires et segmentaires installées le long de la branche ouest du V baoulé, populations qui, comme la plupart de celles situées dans la zone forestière, procèdent à la reconversion de leur agriculture vivrière en une agriculture de profit. À partir de ce cas désormais classique, l'auteur s'attache à montrer comment les rapports sociaux noués autrefois dans le cadre d'une économie d'autosubsistance, après s'être étendus à des ensembles territoriaux débordant la cellule domestique, s'altèrent 1 j ou disparaissent aux contacts successifs des peuples marchands de la savane, de la société coloniale, puis de l'économie de profit. L'unité organique de ces différents systèmes qui s'interpénètrent, s'alimentent et se détruisent mutuellement, l'incompatibilité des rapports sociaux associés à chacun d'eux et leur coexistence apparaissent à travers une étude fondée sur l'observation de six communautés villageoises, la collecte des traditions d'origine de plus de cent familles et le dépouillement des archives locales de ta colonisation. L'ouvrage comprend huit cartes hors-texte au format 48 x 48 cm. « La publication de l'Anthropologie économique des Gouro de Meillassoux pourrait bien, marquer un tournant dans l'histoire de l'anthropologie. [...] pour la première fois, un chercheur rompu aux concepts et aux méthodes de l'anthropologie traditionnelle applique à une société « primitive » concrète les catégories du matérialisme historique. [...] le mérite de Cl. Meillassoux est d'avoir dépassé le stade des projets et des programmes et d'avoir tenté d'éprouver sur le terrain la fécondité de ces principes. 606 $aHistory & Archaeology$2HILCC 606 $aRegions & Countries - Africa$2HILCC 607 $aCo?te d'Ivoire$xSocial conditions 607 $aCo?te d'Ivoire$xEconomic conditions 610 $aanthropologie économique 610 $aagriculture 610 $aéconomie de subsistance 610 $aCôte-d?Ivoire 610 $aGouro 610 $aéconomie coloniale 610 $aBaoulé 610 $adot 610 $aparenté 610 $acommerce 610 $avillage 615 7$aHistory & Archaeology 615 7$aRegions & Countries - Africa 700 $aMeillassoux$b Claude$0128916 801 0$bPQKB 906 $aBOOK 912 $a9910131947503321 996 $aAnthropologie économique des Gouro de Cote d'Ivoire$9268437 997 $aUNINA