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005 20200520144314.0
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010   $a1-119-17044-3
010   $a1-119-07643-9
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035   $a(DLC)  2015022945
035   $a(Au-PeEL)EBL2131001
035   $a(CaPaEBR)ebr11090299
035   $a(CaONFJC)MIL822796
035   $a(OCoLC)910936404
035   $a(CaSebORM)9781119076575
035   $a(MiAaPQ)EBC2131001
035   $a(EXLCZ)993710000000461565
100   $a20150822h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBehavioral marketing $edelivering personalized experiences at scale /$fDave Walters
205   $a1st edition
210  1$aHoboken, New Jersey :$cWiley,$d2015.
210  4$dİ2015
215   $a1 online resource (255 p.)
300   $aIncludes index.
311   $a1-119-07657-9 
330   $a"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing.  "--$cProvided by publisher.
606   $aInternet marketing
606   $aCustomer relations
606   $aConsumers' preferences
615  0$aInternet marketing.
615  0$aCustomer relations.
615  0$aConsumers' preferences.
676   $a658.8/72
686   $aBUS043000$2bisacsh
700   $aWalters$b Dave$f1968-$0965168
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910131619903321
996   $aBehavioral marketing$92189740
997   $aUNINA