LEADER 02332nam 2200625 450 001 9910131619903321 005 20200520144314.0 010 $a1-119-07639-0 010 $a1-119-17044-3 010 $a1-119-07643-9 035 $a(CKB)3710000000461565 035 $a(EBL)2131001 035 $a(SSID)ssj0001530247 035 $a(PQKBManifestationID)12572621 035 $a(PQKBTitleCode)TC0001530247 035 $a(PQKBWorkID)11524203 035 $a(PQKB)11785233 035 $a(DLC) 2015022945 035 $a(Au-PeEL)EBL2131001 035 $a(CaPaEBR)ebr11090299 035 $a(CaONFJC)MIL822796 035 $a(OCoLC)910936404 035 $a(CaSebORM)9781119076575 035 $a(MiAaPQ)EBC2131001 035 $a(EXLCZ)993710000000461565 100 $a20150822h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBehavioral marketing $edelivering personalized experiences at scale /$fDave Walters 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2015. 210 4$d©2015 215 $a1 online resource (255 p.) 300 $aIncludes index. 311 $a1-119-07657-9 330 $a"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "--$cProvided by publisher. 606 $aInternet marketing 606 $aCustomer relations 606 $aConsumers' preferences 615 0$aInternet marketing. 615 0$aCustomer relations. 615 0$aConsumers' preferences. 676 $a658.8/72 686 $aBUS043000$2bisacsh 700 $aWalters$b Dave$f1968-$0965168 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910131619903321 996 $aBehavioral marketing$92189740 997 $aUNINA LEADER 02848nam 22004813 450 001 9911007179203321 005 20240321080236.0 010 $a3-0357-3665-0 035 $a(MiAaPQ)EBC31216386 035 $a(Au-PeEL)EBL31216386 035 $a(Exl-AI)31216386 035 $a(CKB)30967969200041 035 $a(OCoLC)1427664715 035 $a(EXLCZ)9930967969200041 100 $a20240321d2024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConcrete Structures and Structural Elements in Modern Construction 205 $a1st ed. 210 1$aZurich :$cTrans Tech Publications, Limited,$d2024. 210 4$d©2024. 215 $a1 online resource (131 pages) 311 08$a3-0357-1679-X 327 $aIntro -- Concrete Structures and Structural Elements in Modern Construction -- Preface -- Table of Contents -- Implementation of Large-Format 3D Façade Components Using Glass Fibre Reinforced Concrete:?SOB Hradec Králové, C& -- A Zürich, Illuster Uster -- Analysis of Position Effect of Vertical Load-Bearing Elements for Reinforcement of Steel Reinforced Concrete Floor Structures -- Optimization of Reinforced Concrete Structures in Terms of Environmental Impacts, Durability and Cost -- Theory of the Second Order for Braced and Bracing Columns -- Limits for the Punching Shear Capacity of the Flat Slabs Reinforced with Transverse Reinforcement -- Temperature Measurement in Massive Concrete Structures -- Investigations on Blast Performance of Steel-Concrete Composite Structures -- Dependence of a Steel-concrete-Steel Sandwich Structure Behavior under Pure In-Plane Shear Loading on the Reinforcement Ratio -- Experimental Study of Cast in Anchors Embedded in UHPFRC -- Load-Bearing Capacity of Bended FRP Reinforcement with Various Anchorage Lengths -- Aspects Affecting the Quality of Masonry Buildings and Innovations in Masonry -- Production of Steel-Concrete Composite UHPFRC Elements for Experimental Tests of the Blast Resistance -- The Impact of Hydration Heat on the Formation of Cracks in Massive Concrete Structures -- Keyword Index -- Author Index. 330 $aSpecial topic volume with invited peer-reviewed papers only. 606 $aConcrete construction$7Generated by AI 606 $aStructural engineering$7Generated by AI 615 0$aConcrete construction 615 0$aStructural engineering 676 $a624.1834 700 $aNenadálová$b Sárka$01822479 701 $aJohová$b Petra$01822480 701 $aHamplová$b Kate?ina$01823047 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911007179203321 996 $aConcrete Structures and Structural Elements in Modern Construction$94389462 997 $aUNINA