LEADER 04517nam 2200733 450 001 9910131529203321 005 20220831160343.0 010 $a1-119-19240-4 010 $a1-119-16228-9 010 $a1-119-19241-2 035 $a(CKB)3710000000498556 035 $a(EBL)4548095 035 $a(SSID)ssj0001570431 035 $a(PQKBManifestationID)16221273 035 $a(PQKBTitleCode)TC0001570431 035 $a(PQKBWorkID)12063323 035 $a(PQKB)10465333 035 $a(PQKBManifestationID)14701846 035 $a(PQKBWorkID)13994967 035 $a(PQKB)24638016 035 $a(MiAaPQ)EBC4548095 035 $a(DLC) 2015035733 035 $a(Au-PeEL)EBL4548095 035 $a(CaPaEBR)ebr11251353 035 $a(CaONFJC)MIL847016 035 $a(OCoLC)933401215 035 $a(EXLCZ)993710000000498556 100 $a20150910h20162016 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHotel pricing in a social world $edriving value in the digital economy /$fKelly A. McGuire; foreword by Jeannette Ho 210 1$aHoboken, NJ :$cJohn Wiley & Sons, Incorporated,$d[2016] 210 4$dİ2016 215 $a1 online resource (275 p.) 225 1 $aThe Wiley & SAS business series 300 $aDescription based upon print version of record. 311 1 $a1-119-12996-6 320 $aIncludes bibliographical references and index. 327 $aNote Chapter 6: Total Hotel Revenue Management; Revenue Management Beyond Rooms: A Process*; Guest-Centric Revenue Management; What Is the Goal of Total Hotel Revenue Management?; Putting It All Together; Conclusion; Additional Reading; Note; Part Three: The Future of Revenue Management: Pricing as a Business Strategy; Chapter 7: Pricing as a Strategic Tool*; Strategy Considerations; Pricing to Support Business Strategies; How to Be More Strategic in Pricing; Benefits of Strategic Pricing; Conclusion; Additional Reading; Revenue Management Perspectives: ADR versus Market Share; Notes 327 $aChapter 9: The Future of Revenue Management* 330 $aTake control of revenue management in the new hotel economy. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market.-Leverage original research, case studies, and industry examples to understand the practical application of key concepts -Explore current market conditions that have an impact on revenue management -Consider how advances in data management, analytics, and data visualization can impact revenue management practices -Identify how revenue management can help you take advantage of market opportunities and overcome challenges. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive. 410 0$aWiley and SAS business series. 606 $aHotels$xRates 606 $aOnline social networks$xEconomic aspects 606 $aElectronic commerce 606 $aRevenue management 608 $aElectronic books. 615 0$aHotels$xRates. 615 0$aOnline social networks$xEconomic aspects. 615 0$aElectronic commerce. 615 0$aRevenue management. 676 $a910.46068 700 $aMcGuire$b Kelly Ann$0990446 702 $aHo$b Jeannette 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910131529203321 996 $aHotel pricing in a social world$92285157 997 $aUNINA