LEADER 02645nam 2200577 450 001 9910130556303321 005 20170815162125.0 010 $a0-470-97650-0 010 $a1-119-99255-9 010 $a1-119-99380-6 035 $a(CKB)3400000000021256 035 $a(EBL)699508 035 $a(OCoLC)795695242 035 $a(SSID)ssj0000694971 035 $a(PQKBManifestationID)12290082 035 $a(PQKBTitleCode)TC0000694971 035 $a(PQKBWorkID)10669984 035 $a(PQKB)10807723 035 $a(MiAaPQ)EBC699508 035 $a(EXLCZ)993400000000021256 100 $a20160816h20112011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBeyond the familiar $elong-term growth through customer focus and innovation /$fby Patrick Barwise and Sean Meehan 210 1$aChichester, West Sussex, England :$cJossey-Bass,$d2011. 210 4$dİ2011 215 $a1 online resource (186 p.) 300 $aIncludes index. 311 $a0-470-97631-4 327 $aBEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the Authors 330 $aStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success:Offer a clear, relevant customer promise 606 $aCustomer services 606 $aSuccess in business 608 $aElectronic books. 615 0$aCustomer services. 615 0$aSuccess in business. 676 $a658.8/12 676 $a658.812 686 $aBUS000000$2bisacsh 700 $aBarwise$b Patrick$0918271 702 $aMeehan$b Sea?n 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910130556303321 996 $aBeyond the familiar$92058912 997 $aUNINA