LEADER 03216nam 2200769 450 001 9910815721503321 005 20230126221442.0 010 $a1-63157-306-3 035 $a(CKB)3710000000552082 035 $a(OCoLC)935736445 035 $a(CaBNVSL)swl00406101 035 $a(Au-PeEL)EBL4307177 035 $a(CaPaEBR)ebr11138056 035 $a(CaONFJC)MIL884208 035 $a(OCoLC)939264174 035 $a(CaSebORM)9781631573064 035 $a(MiAaPQ)EBC4307177 035 $a(EXLCZ)993710000000552082 100 $a20160119d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aWriting for public relations $ea practical guide for professionals /$fJanet Mizrahi 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (136 pages) $cillustrations 225 1 $aCorporate communication collection,$x2156-8170 311 $a1-63157-305-5 320 $aIncludes bibliographical references (pages 129-132) and index. 327 $a1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. 330 3 $aThe very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. 410 0$aCorporate communication collection.$x2156-8170 606 $aBusiness writing 606 $aPublic relations 610 $ablog 610 $abrochure 610 $ae-newsletter 610 $amarcom 610 $amarketing 610 $amarketing style 610 $amedia kit 610 $amicroblog 610 $anews release 610 $anewsletter 610 $apitch letter 610 $apress kit 610 $apress release 610 $apublic relations 610 $asocial media 610 $aTweet 610 $aweb copy 610 $aweb writing 610 $awebsite 610 $awriting 615 0$aBusiness writing. 615 0$aPublic relations. 676 $a808.06665 700 $aMizrahi$b Janet.$0866208 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815721503321 996 $aWriting for public relations$93942131 997 $aUNINA LEADER 02252nam 22007573 450 001 9910130463003321 005 20160621165003.0 010 $a88-7462-212-0 035 $a(CKB)3400000000020136 035 $a(ItFiC)it 08400261 035 $a(SSID)ssj0000576780 035 $a(PQKBManifestationID)12254876 035 $a(PQKBTitleCode)TC0000576780 035 $a(PQKBWorkID)10558132 035 $a(PQKB)10587307 035 $a(EXLCZ)993400000000020136 100 $a20110314d2008 uy 0 101 0 $aita 181 $ctxt 182 $cc 183 $acr 200 10$aConcetti analogici$b[electronic resource] $el'approccio subcognitivo allo studio della mente /$fFrancesco Bianchini 205 $a1. ed. 210 $aMacerata $cQuodlibet$d2008 215 $a256 p 225 0$aDiscipline filosofiche 300 $aBibliographic Level Mode of Issuance: Monograph 320 $aIncludes bibliographical references. 327 $uhttp://www.ilibri.casalini.it/toc/08400261.pdf$3TOC 517 $aConcetti analogici 606 $aComputing Methodologies 606 $aPhilosophy 606 $aHistory 606 $aMental Processes 606 $aHumanities 606 $aPsychological Phenomena and Processes 606 $aInformation Science 606 $aPsychiatry and Psychology 606 $aThinking 606 $aSymbolism 606 $aArtificial Intelligence 606 $aPhilosophy$2HILCC 606 $aPhilosophy & Religion$2HILCC 606 $aSpeculative Philosophy$2HILCC 615 2$aComputing Methodologies. 615 2$aPhilosophy. 615 2$aHistory. 615 2$aMental Processes. 615 2$aHumanities. 615 2$aPsychological Phenomena and Processes 615 2$aInformation Science. 615 2$aPsychiatry and Psychology 615 2$aThinking. 615 2$aSymbolism. 615 2$aArtificial Intelligence. 615 7$aPhilosophy 615 7$aPhilosophy & Religion 615 7$aSpeculative Philosophy 676 $a169 700 $aBianchini$b Francesco$f1976-$01023996 801 0$bItFiC 801 1$bItFiC 906 $aBOOK 912 $a9910130463003321 996 $aConcetti analogici$92437205 997 $aUNINA