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100   $a20160707d2015----km-y0itay50------ba
101 1 $aita$ceng
102   $aIT
105   $ay-------001yy
200 1 $aStrategia Oceano Blu$evincere senza competere$fW. Chan Kim, Renée Mauborgne$gprefazione di Alessandro Di Fiore
205   $a2. ed.
210   $a[S.l.]$cRizzoli Etas$dc2015
215   $aXXXV, 314 p.$d21 cm
454  0$12001$aBlue ocean strategy$ehow to create uncontested market space and make the competition irrelevant$91494500
610 0 $aImprese$aOrganizzazione
676   $a658.1
700  1$aKim,$bW.Chan$0430722
701  1$aMauborgne,$bRenée$0430723
801  0$aIT$bUNINA$gRICA$2UNIMARC
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959   $aDECBC
996   $aBlue ocean strategy$91494500
997   $aUNINA