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005 20160616110605.0
010   $a978-88-386-6896-8
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100   $a20160216d2016----km-y0itay50------ba
101 0 $aita
105   $a--------001yy
200 1 $aMarket-driven management$emarketing strategico e operativo$fJean-Jacques Lambin
205   $a7. ed.
210   $aMilano [etc.]$cMcGraw Hill$d2016
215   $aXXXV, 571 p.$d26 cm
225 1 $aCollana di istruzione scientifica$iserie di discipline aziendali
676   $a658.8$v23$zita
700  1$aLambin,$bJean-Jacques$079664
801  0$aIT$bUNINA$gRICA$2UNIMARC
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959   $aDECBC
996   $aMarket-driven management$924195
997   $aUNINA