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100   $a20140328d2013----km-y0itay50------ba
101 1 $aita$ceng
105   $aa-------001yy
200 1 $aAggiungere valore a un prodotto con componenti di qualità$el'importanza dell'Ingredient Branding$fPhilip Kotler, Waldemar Pfoertsch
210   $aMilano$cTecniche Nuove$d2013
215   $aXV, 402 p.$cill.$d2013
225 1 $aGestione d'impresa
454  0$12001$aIngredient branding:making the invisible visible$942404
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700  1$aKotler,$bPhilip$f<1931- >$034994
701  1$aPfoertsch,$bWaldemar$0522548
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959   $aDECBC
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