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101 1 $aita$ceng
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200 1 $aMarketing dei servizi$fK. Douglas Hoffman, John E.G. Bateson, Gennaro Iasevoli
210   $aSantarcangelo di Romagna$cMaggioli$dc2013
215   $aXVIII, 414 p.$cill.$d23 cm
225 1 $aIdee & Strumenti
454  0$12001$aServices Marketing$econcepts, strategies, & cases$945597
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