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010   $a978-88-238-3205-3$bvol. 1
010   $a978-88-238-3204-6$bvol. 2
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100   $a20130923d2009----km-y0itay50------ba
101 0 $aita
102   $aIT
105   $aa-------001yy
200 1 $aMarketing strategico$fEnrico Valdani, Fabio Ancarani
210   $aMilano$cEgea$dc2009
215   $a3 v.$d24 cm
225 1 $aReference
307   $a1.: XX, 322 p. : ill. ; 2.: XI, 401 p. : ill. ; 3.: XIII, 200 p. : ill.
327 1 $a1.: L'analisi dell'ambiente competitivo$a2.: Manovre e strategie di marketing$a3.: I risultati delle strategie di marketing
610 0 $aStrategia aziendale$aMarketing strategico$aConcorrenza
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