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100   $a20130115d2006----km-y0itay50------ba
101 0 $aeng
102   $aUS
105   $ay-------001yy
200 1 $a<<The >>service-dominant logic of marketing$edialog, debate, and directions$fRobert F. Lusch and Stephen L. Vargo, editors$gforewords by Ruth N. Bolton and Frederick E. Webster jr.
210   $aArmonk [etc.]$cM. E. Sharpe$d[2006]
215   $aXVIII, 449 p.$d26 cm
610 0 $aMarketing
676   $a658.8001$v22$zita
702  1$aVargo,$bStephen L.
702  1$aLusch,$bRobert F.
702  1$aBolton,$bRuth N.
702  1$aWebster,$bFrederick E.
801  0$aIT$bUNINA$gRICA$2UNIMARC
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