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005 20120911101333.0
010   $a978-88-386-6728-2
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035   $aFED01000961797
035   $a(Aleph)000961797FED01
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100   $a20120911d2012----km-y0itay50------ba
101 1 $aita$ceng
102   $aIT
105   $a--------001yy
200 1 $aMarket-driven management$emarketing strategico e operativo$fJean-Jacques Lambin$gedizione italiana a cura di Emanuela Tesser, Marco Galvagno
205   $a6. ed.
210   $aMilano$cMcGraw-Hill$d2012
215   $aXXVII, 565 p.$cill.$d26 cm
225 1 $aDiscipline aziendali$v6728-2
454  0$12001$aMarket-driven management$estrategicand operational marketing$924195
610 0 $aMarketing
610 0 $aRicerche di mercato
610 0 $aVendite$aOrganizzazione
676   $a658.8
700  1$aLambin,$bJean-Jacques$079664
702  1$aTesser,$bEmanuela
702  1$aGalvagno,$bMarco
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
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952   $aAZMK52A$b20585$fDECBC
952   $aAZMK52B$b20586$fDECBC
952   $aAZMK52C$b20587$fDECBC
959   $aDECBC
996   $aMarket-driven management$924195
997   $aUNINA