LEADER 00996nam0-22002891--450- 001 990009600050403321 005 20120702145530.0 035 $a000960005 035 $aFED01000960005 035 $a(Aleph)000960005FED01 035 $a000960005 100 $a20120702d1853----km-y0itay50------ba 101 0 $ager 102 $aDE 105 $ay-------001yy 200 1 $aUeber die pratorischen Judicialstipulationen mit besonderer Berucksichtigung der stipulatio judicatum solvi$feine rechtshistorische Abhandlung von J. Th. Schirmer 210 $aGreifswald$cKoch$d1853 215 $aIV, 200 p.$d23 cm 676 $a340.5376$v12 rid.$zita 700 1$aSchirmer,$bJohann Theodor$0255801 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009600050403321 952 $aBIBLIOTECA SOLAZZI IV E 25$b63473$fFGBC 959 $aFGBC 996 $aUeber die pratorischen Judicialstipulationen mit besonderer Berucksichtigung der stipulatio judicatum solvi$9845265 997 $aUNINA LEADER 03062nam 2200613Ia 450 001 9910777338103321 005 20230617030915.0 010 $a1-280-51497-3 010 $a9786610514977 010 $a1-84544-353-5 035 $a(CKB)1000000000000376 035 $a(EBL)289796 035 $a(OCoLC)70735697 035 $a(SSID)ssj0000465312 035 $a(PQKBManifestationID)11338164 035 $a(PQKBTitleCode)TC0000465312 035 $a(PQKBWorkID)10456980 035 $a(PQKB)10252155 035 $a(MiAaPQ)EBC289796 035 $a(Au-PeEL)EBL289796 035 $a(CaPaEBR)ebr10058608 035 $a(CaONFJC)MIL51497 035 $a(EXLCZ)991000000000000376 100 $a20041016d2004 my 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAction research in marketing$b[electronic resource] /$fguest editor, Chad Perry 210 $a[Bradford, England] $cEmerald Group Pub.$d2004 215 $a1 online resource (181 p.) 225 1 $aEuropean journal of marketing ;$vv. 38, no. 3/4, 2004 300 $aDescription based upon print version of record. 311 $a0-86176-932-5 320 $aIncludes bibliographical references. 327 $aCONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing 327 $aThere can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors 330 $aDevelops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theory that extends beyond the particular situation that is being action researched to other situations.. The three sections of this commentary include: definition of traditional action research, action learning and case research. Second, drawing of four implications from the articles within this special 410 0$aEuropean journal of marketing ;$vv. 38, no. 3/4, 2004. 606 $aMarketing research 606 $aResearch, Industrial 615 0$aMarketing research. 615 0$aResearch, Industrial. 676 $a658.8072 676 $a658.83 701 $aPerry$b Chad$01510287 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777338103321 996 $aAction research in marketing$93742822 997 $aUNINA