LEADER 00823cam0-2200301---450 001 990004946880403321 005 20230920114637.0 035 $a000494688 035 $aFED01000494688 035 $a(Aleph)000494688FED01 100 $a19990604d1972----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $ay-------001yy 200 1 $aIntonation$eselected readings$fedited by Dwight Bolinger 210 $aMiddlesex$cPenguin books$d1972 215 $a464 p.$d20 cm 225 1 $aPenguin modern linguistics readings 610 0 $aFonetica$aIntonazione 676 $a414.8 702 1$aDwight,$bBolinger 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990004946880403321 952 $a414.6 BOL 1$bFil.Mod.22349$fFLFBC 959 $aFLFBC 996 $aIntonation$9527586 997 $aUNINA LEADER 01016nam0-2200313---450 001 990009576030403321 005 20251126101151.0 010 $a0-631-11101-8 035 $a000957603 035 $aFED01000957603 035 $a(Aleph)000957603FED01 035 $a000957603 100 $a20120518d1979----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $a--------001yy 200 1 $a<>changing system of industrial relations in Great Britain$ea completary rewritten version of the system of industrial relations in Great Britain$fHugh Armstrong Clegg 210 $aOxford$cBasil Blackwell$dc1979 300 $aristampa con correzioni 1980 700 1$aClegg,$bHugh Armstrong$f<1920-1995>$0249860 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009576030403321 952 $aG/2.15 CLE$b244/CLE$fSES 952 $aGB 8$bs.i.$fDDCIC 959 $aDDCIC 959 $aSES 996 $aChanging System of Industrial Relations in Great Britain$9689028 997 $aUNINA LEADER 05376oam 2200481Mn 450 001 9910476884903321 005 20251106190137.3 010 $a1-04-078796-7 010 $a1-003-69185-4 024 7 $a10.5117/9789463723916 035 $a(CKB)5470000000567108 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/68168 035 $a(oapen)doab68168 035 $a(OCoLC)1543500402 035 $a(OCoLC-P)1543500402 035 $a(FlBoTFG)9781003691853 035 $a(EXLCZ)995470000000567108 100 $a20251008d2025 uy 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aBranding books across the ages $estrategies and key concepts in literary /$fedited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer 210 $a[S.l.] $cROUTLEDGE$d2025 215 $a1 online resource (425 p.) 311 08$a94-6372-391-9 330 $aFor many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly 'branded' and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding - a phenomenon that has long been intertwined with literature. Introduction. Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding (Jeroen Dera, Helleke van den Braber, Jos Joosten, and Maarten Steenmeijer), Cultural Branding in the Early Modern Period: The Literary Author (Lieke van Deinsen & Nina Geerdink),Telling a Double Story: The Branding of a Cultural Magazine 1904-1919 (Helleke van den Braber),A Hero and His History: The Branding of Jan III Sobieski and His Letters in the Northern Netherlands during The Early Nineteenth Century (Paul Hulsenboom),From Immorality to Immortality: Branding Madame Bovary in the Netherlands (Maaike Koffeman),Allegories of Branding: How to Successfully Fail Charles Bukowski (Gaston Franssen),Branding or Excluding? The Tenability of the 'Branding' Concept in the History of Nineteenth-Century Dutch Book Publishing, Book Printing, and Bookselling (Rob van de Schoor),Hugo Claus: 'I'm not Searching for Myself, but for the Media. I Don't Know Who I Am, I'm not Interested' (Gwennie Debergh),One Book's Brand is Another Book's Frame: Covering the Dutch Cover of Carlos Ruiz Zafn's La sombra del viento (Maarten Steenmeijer), 'The Most Successful Writer of the Netherlands': On the Success Myth of Dutch Bestseller Author Herman Koch (Sander Bax),Young Adults as Branded Readers (Linda Ackermans),Of Dust and Dollars: Branding Poetry in the 21st Century. The Case of Ellen Deckwitz (Jeroen Dera), 'This Is What We Share': Co-Branding Dutch Literature at the 2016 Frankfurt Book Fair (Jack McMartin),The One Unforgivable Transgression? Branding 'Kluun' as a Literary Strategy (Jos Joosten),Branding the Open-Minded Nation: Dutch Authors at the 2011 Beijing Book Fair (Laurens Ham),Against the Grain: The Das Mag Brand and Lize Spit's The Melting (2016) (Roel Smeets),Afterword. In Search of the Most Effective Way of Branding: The Label 'Literature' as a Means to an End (Bertram Mourits), Bibliography, Index. - Focus on the dynamic process of branding - Focus on interactions between writers, publishers, critics, and readers - Wide historical scope Branding books across the ages is een uiterst gevarieerde, naar zijn aard heterogene, maar bijna steeds onderhoudende en dikwijls grondige analyse van literaire casustiek. Of het nu gaat om het geploeter van Albert Verwey met de exploitatie van zijn tijdschrift De Beweging of om de opeenvolgende vertaalde Nederlandse edities, afwisselend als high en low culture, van Gustave Flauberts Madame Bovary, om het woeste schrijversimago van Charles Bukowski of om de brutale prstunts die Hugo Claus uithaalde bij gelegenheid van zijn schrijversdebuut, steeds draait het om de vraag welke middelen op welke manier en met welk effect door wie werden ingezet om erkenning en vooral succes te bereiken.- Maarten Asscher, Boekman 129 (2021) 517 $aBranding Books Across the Ages 606 $aBooks$xMarketing$xHistory 606 $aBranding (Marketing)$xHistory 606 $aPublishers and publishing$xHistory 615 0$aBooks$xMarketing$xHistory. 615 0$aBranding (Marketing)$xHistory. 615 0$aPublishers and publishing$xHistory. 676 $a070.5029 701 $aBraber$b Helleke van den$f1970-$01873711 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910476884903321 996 $aBranding books across the ages$94483896 997 $aUNINA