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100   $a20120419d2008----km-y0itay50------ba
101 0 $aeng
105   $a--------001yy
200 1 $aMuseum marketing and strategy$edesigning missions, building audiences, generating revenue and resources$fNeil G. Kotler, Philip Kotler, Wendy I. Kotler
205   $a2nd ed.
210   $aSan Francisco$cJossey-Bass$d2008
215   $aXXX, 511 p.$cill.$d24 cm
610 0 $aMusei$aOrganizzazione
676   $a069.0684
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701  1$aKotler,$bWendy I.$f<1947- >$0326797
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