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101 0 $aeng
102   $aUS
105   $a--------001yy
200 1 $aServices marketing$epeople, technology, strategy$fChristopher Lovelock, Jochen Wirtz
205   $aseventh edition
210   $aBoston$cPearson$d2011
215   $a648 p.$d27 cm
700  1$aLovelock,$bChristopher$0253249
702  1$aWirtz,$bJochen
801  0$aIT$bUNINA$gRICA$2UNIMARC
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