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101 1 $aita$ceng
102   $aIT
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200 1 $aNeuromarketing$eattivitą celebrale e comportamenti d'acquisto$fMartin Lindstrom
210   $aMilano$cApogeo$d2009
215   $a228 p.$d22 cm
320   $aContiene bibl. (pp. 223-228)
454  0$12001$aBuyology$etruth and lies about why we buy$914572
610 0 $aMarketing$aAspetti psicologici
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