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200 1 $aRicerche di marketing$fa cura di Luca Molteni, Gabriele Troilo$ghanno collaborato Sandro Castaldo...[et al. ]
205   $a2. ed.
210   $aMilano$cMcGraw-Hill$d2007
215   $aXXII, 769 p.$d24 cm
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