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102   $aIT
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200 1 $aMarketing non-convenzionale$eviral, guerrilla, trIbal e i 10 principi fondamentali del marketing postmoderno$fBernard Cova, Alex Giordano,Mirko Pallera$gprefazione di Maurizio Sala
205   $a2.ed. aggiornata
210   $aMilano$cil sole 24 ore$d2008
215   $aXVI, 278 p.$cill.$d21 cm
225 1 $aMarketing e comunicazione
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701  1$aPallera,$bMirko$0508229
702  1$aSala,$bMaurizio
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