LEADER 00763nam0-2200289---450- 001 990009126650403321 005 20091214092033.0 010 $a978-1-60198-156-1 035 $a000912665 035 $aFED01000912665 035 $a(Aleph)000912665FED01 035 $a000912665 100 $a20091214d2008----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $a--------001yy 200 1 $aCustomer lifetime value$ethe path to profitibility$fV.Kumar 210 $aBoston$cNow$d2008 215 $aIX, 99 p.$d24 cm 700 1$aKumar,$bV.$049360 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009126650403321 952 $a4-0-713-TI$b9565$fECA 959 $aECA 996 $aCustomer lifetime value$9783894 997 $aUNINA