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101 1 $aita
102   $aIT
105   $ay-------001yy
200 1 $aMarketing$fRoger A. Kerin ... [et al.]$gedizione italiana a cura di Luca Pellegrini
210   $aMilano$cMcGraw-Hill$dc2007
215   $aXXV, 592 p.$d26 cm
225 1 $aDiscipline aziendali
300   $aTitolo originale: Marketing
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676   $a658.8
702  1$aKerin,$bRoger A.$f<1947- >
702  1$aPellegrini,$bLuca$f<1952- >
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