LEADER 00776nam0-2200277---450- 001 990009094610403321 005 20100712103500.0 035 $a000909461 035 $aFED01000909461 035 $a(Aleph)000909461FED01 035 $a000909461 100 $a20090925d1969----km-y0itay50------ba 101 0 $aeng 105 $aa-------001yy 200 1 $aPhotographic anatomy of the human body$fChihiro Yokochi 210 $aTokyo$cIgaku Shoin Ltd.$d1969 215 $a101 p.$cill.$d31 cm 610 0 $aAnatomia umana 700 1$aYokochi,$bChihiro$0100974 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009094610403321 952 $aAUa 1D 9$b12859$fDBEC 959 $aDBEC 996 $aPhotographic anatomy of the human body$9785213 997 $aUNINA LEADER 03903nam 2200673 450 001 9910151650903321 005 20210209214332.0 010 $a0-273-77921-4 010 $a0-273-77920-6 035 $a(CKB)2670000000502654 035 $a(SSID)ssj0001037837 035 $a(PQKBManifestationID)12424317 035 $a(PQKBTitleCode)TC0001037837 035 $a(PQKBWorkID)11045686 035 $a(PQKB)10665987 035 $a(MiAaPQ)EBC5175669 035 $a(MiAaPQ)EBC5174171 035 $a(MiAaPQ)EBC5833719 035 $a(MiAaPQ)EBC5136255 035 $a(Au-PeEL)EBL5136255 035 $a(CaONFJC)MIL571635 035 $a(OCoLC)869520611 035 $a(CaSebORM)9780273777694 035 $a(EXLCZ)992670000000502654 100 $a20190812d2012 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand you $eturn your unique talents into a winning formula /$fJohn Purkiss and David Royston-Lee 205 $aSecond edition. 210 1$aHarlow, England :$cPearson,$d[2012] 210 4$d©2012 215 $a1 online resource (xiv, 246 pages) $cillustrations 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-273-77769-6 311 $a1-306-40384-7 320 $aIncludes bibliographical references and index. 327 $aCover -- Brand You -- Contents -- Preface -- Acknowledgements -- About the authors -- Why build your brand? -- How do brands work? -- Personal branding: the essentials -- Your talents -- Your values -- Your purpose -- Using archetypes to develop your brand -- Staying focused -- Explaining what you do -- Telling your story -- Aligning your CV with your brand -- Your appearance, voice and behaviour -- Charisma -- Getting paid -- Becoming more visible -- Building your network -- Building your brand online -- Using social media to build your brand -- Getting started with social media -- Becoming famous -- Protecting and extending your brand -- Co-branding -- Building a team -- Conclusion -- Appendix: Case studies -- Recommended reading -- Archetypes -- Index. 330 $aIn the modern workplace, clearly defined hierarchies are on the wane, few of us have ?jobs for life? and many of us have portfolio careers or are self-employed. In these self-reliant times, it?s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended. -  Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members .- Sanjay Shah, Chief Financial Officer, The London Clinic. 606 $aCareer development 606 $aBusiness networks 606 $aBranding (Marketing) 606 $aSuccess in business 615 0$aCareer development. 615 0$aBusiness networks. 615 0$aBranding (Marketing) 615 0$aSuccess in business. 676 $a650.1 700 $aPurkiss$b John$01241130 702 $aRoyston-Lee$b David 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910151650903321 996 $aBrand you$92879221 997 $aUNINA