LEADER 01377nas 2200325 n 450 001 990008897010403321 005 20240229084545.0 035 $a000889701 035 $aFED01000889701 035 $a(Aleph)000889701FED01 035 $a000889701 091 $2CNR$aPT02406757 100 $a20161109a18619999km-y0itaa50------ba 101 0 $aita 102 $aIT 110 $aauu-------- 200 1 $aAnnali dell'economia italiana. Documentario 207 1$a1861- 210 $aMilano$cIpsoa 530 0 $aAnnali dell'economia italiana. Documentario 801 0$aIT$bACNP$c20090723 859 4 $uhttp://acnp.cib.unibo.it/cgi-ser/start/it/cnr/dc-p1.tcl?catno=2406757&person=false&language=ITALIANO&libr=&libr_th=unina1$zBiblioteche che possiedono il periodico 901 $aSE 912 $a990008897010403321 958 $aBRAU. Biblioteca di Ricerca di Area Umanistica$b1861-1977;$eSP - Per. it. estinto 406$fFLFBC 959 $aFLFBC 996 $aAnnali dell'economia italiana$9552824 997 $aUNINA AP1 8 $6866-01$aNA072 BRAU. Biblioteca di Ricerca di Area Umanistica$bSP - Per. it. estinto 406$ePiazza Bellini 56/60, 80133 Napoli (NA)$m(081) 2533948$nit AP2 40$aacnp.cib.unibo.it$nACNP Italian Union Catalogue of Serials$uhttp://acnp.cib.unibo.it/cgi-ser/start/it/cnr/df-p.tcl?catno=2406757&language=ITALIANO&libr=&person=&B=1&libr_th=unina&proposto=NO LEADER 05103nam 22006735 450 001 9910999689403321 005 20250418133410.0 010 $a3-031-78682-3 024 7 $a10.1007/978-3-031-78682-2 035 $a(CKB)38537978500041 035 $a(DE-He213)978-3-031-78682-2 035 $a(MiAaPQ)EBC32013817 035 $a(Au-PeEL)EBL32013817 035 $a(OCoLC)1516215915 035 $a(EXLCZ)9938537978500041 100 $a20250418d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAgritourism Marketing in Africa $eExploring Digital and Social Media Strategy /$fedited by Brighton Nyagadza, Farai Chigora, Azizul Hassan, Abu Bashar 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (XXVII, 323 p. 9 illus., 6 illus. in color.) 225 1 $aBusiness and Management Series 311 08$a3-031-78681-5 327 $aPotentials and Challenges of Social Media Marketing Among Agritourism Operators in Nyanyadzi -- Adoption of Agritourism and Technology as a Strategy for Enhancing Sustainable Development of Developing Countries -- Ethical Considerations in the Social Media Marketing of Agritourism in a Pandemic World -- Digital Technologies for Sustainable Agritourism and Human Development in Zimbabwe -- Re-branding African Continent Through Agritourism. A Case of Sustainable Agriculture in Zimbabwe -- A Broad Conceptualization of Social Change: An Examination of How Mobile Phone Technology Usage in Africa is Making Agritourism Possible -- ICTs and Their Influence on Agritourism -- Agritourism Through Digital and Social Media Marketing: Rebranding in Africa -- Internet of Things (IoT) for Sustainable Agritourism and Human Development in Africa -- Using Social Media Marketing Strategy to Solve Agritourism Business Challenges post-COVID-19 Pandemic -- Digital Technologies and Sustainable Agritourism in Nigeria: Reflections, Challenges and Responses for Decent Employment -- Exploring How Disruptive Technological Innovation Can Positively Impact Tourism in Zimbabwe -- Artificial Intelligence and Sustainable Agritourism for Human Development in Africa -- Agritourism Digital and Social Media Marketing in Africa. 330 $aThis edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides theoretical and practical implications of how agritourism?s marketing strategies could benefit business communities and fuel tourism development in under-researched African contexts. With empirical case studies, this book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, corporate communications and corporate reputation management. Brighton Nyagadza is a Digital Marketing academic currently with the York St. John University (YSJU), London Campus, England, United Kingdom, full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (CIM), United Kingdom and Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. Farai Chigora holds a Doctorate in Business Administration from University of KwaZulu-Natal (South Africa), and is Senior Lecturer in Business Science in the College of Business, Peace Leadership and Governance, Africa University in Zimbabwe. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr. Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. Abu Bashar is currently working as a software consultant in a leading IT firm in the Kingdom of Bahrain. He is also associated with the MTC (Micro Training Centre) as an instructor for Digital marketing and allied subjects. 410 0$aBusiness and Management Series 606 $aTourism 606 $aManagement 606 $aMarketing 606 $aTelemarketing 606 $aInternet marketing 606 $aTourism Management 606 $aMarketing 606 $aDigital Marketing 615 0$aTourism. 615 0$aManagement. 615 0$aMarketing. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aTourism Management. 615 24$aMarketing. 615 24$aDigital Marketing. 676 $a338.4791 676 $a658 702 $aNyagadza$b Brighton$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aChigora$b Farai$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aHassan$b Azizul$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aBashar$b Abu$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910999689403321 996 $aAgritourism Marketing in Africa$94375929 997 $aUNINA