LEADER 00836nam0-2200289---450- 001 990008769860403321 005 20090402124327.0 010 $a978-0-13-188865-4 035 $a000876986 035 $aFED01000876986 035 $a(Aleph)000876986FED01 035 $a000876986 100 $a20081202d2008----km-y0itay50------ba 101 0 $aeng 102 $aUS 105 $ay-------001yy 200 1 $aBest practice cases in branding$elessons from the world's strongest brands$fKevin Lane Keller 210 $aNew Jersey$cPrentice Hall$d2008 215 $a382 p.$d25 cm 700 1$aKeller,$bKevin Lane$f<1956- >$0295857 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008769860403321 952 $a4-0-706-TI$b9390$fECA 959 $aECA 996 $aBest practice cases in branding$9809872 997 $aUNINA