LEADER 00944nam0-2200325---450 001 990008660580403321 005 20180130103833.0 020 $aIT$b1956 5118 035 $a000866058 035 $aFED01000866058 035 $a(Aleph)000866058FED01 035 $a000866058 100 $a20080519d1956----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $aa-------001yy 200 1 $aMateriali e tecnica delle costruzioni$emateriali da costruzione: rocce, materiali bituminosi, legnami 205 $a3. ed. 210 $aBologna$cR. Patron$d1956$hTip. Compositori 215 $a8 fig. p. XXIII, 571$cill.$d24 cm 700 1$aFabbrini,$bMario$0337378 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008660580403321 952 $a101005$b369$fDCATA 952 $aAA 202$b1341$fDINED 959 $aDINED 959 $aDCATA 996 $aMateriali e tecnica delle costruzioni$9715576 997 $aUNINA LEADER 01226nam0 22003011i 450 001 SUN0032383 005 20110405101046.504 010 $a18-981286-2-6 100 $a20050221d2001 |0engc50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 200 1 $aTrade liberalization and poverty$ehandbook$fNeil McCulloch, L. Alan Winters, Xavier Cirera 205 $aLondon : Cepr$b2001 210 $aXXVI$d405 p. ; 25 cm 215 $aSul front.: DFID. 606 $aLiberalizzazione degli scambi$xEffetti sul pauperismo$2FI$3SUNC014565 620 $aGB$dLondon$3SUNL000015 700 1$aMcCulloch$b, Neil$3SUNV026985$0728011 701 1$aWinters$b, L. Alan$3SUNV023696$0121344 701 1$aCirera$b, Xavier$3SUNV026987$0728010 712 $aCentre for economic policy research$3SUNV001950$4650 801 $aIT$bSOL$c20181109$gRICA 912 $aSUN0032383 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$d00 CONS XX.Ci.13 $e00 21917 995 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$h21917$kCONS XX.Ci.13$op$qa 996 $aTrade liberalization and poverty$91431137 997 $aUNICAMPANIA LEADER 05640nam 22007693u 450 001 9910787198803321 005 20230803204716.0 010 $a1-118-83482-8 035 $a(CKB)3710000000230525 035 $a(EBL)1780038 035 $a(SSID)ssj0001374655 035 $a(PQKBManifestationID)11757333 035 $a(PQKBTitleCode)TC0001374655 035 $a(PQKBWorkID)11330798 035 $a(PQKB)10635712 035 $a(MiAaPQ)EBC1780038 035 $a(EXLCZ)993710000000230525 100 $a20140915d2014|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aChina's Super Consumers$b[electronic resource] $eWhat 1 Billion Customers Want and How to Sell it to Them 210 $aHoboken $cWiley$d2014 215 $a1 online resource (242 p.) 300 $aDescription based upon print version of record. 311 $a1-118-83474-7 311 $a1-322-11027-1 327 $aCover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction The China Dream; Our Intent; The Country within a Country; Part I History, Culture, and Language Matter-The Birth of Chinese Consumerism; Chapter 1 From Feudalism to Fendi; Back to the Future; Chinese Consumption: What''s Old Is New Again (Tenfold!); China''s Growth Is Different; Chapter 2 Orientation; A Code to the Chinese Mind-set; Contradiction and Paradox; Summary; Chapter 3 A Self-Contained Empire; Chapter 4 The First Globalization; Chapter 5 Marco Polo and the Two Admirals of the Sea 327 $aThe Two Admirals of the SeaChapter 6 An Insatiable Appetite; Freedom Creates Wealth in the West; Chapter 7 Opium, Imperialism, and Decay; Opium and War; A Century of Exploitation; End of War-Continuation of War; Chapter 8 The People''s Republic; The New China; Chapter 9 The Mandate of Heaven; Opening and Reform; Green Shoots; Chapter 10 A Boom Is Born; A Boom Starts with a Swoosh and a Shot of Espresso; Change at Hyper Speed; Part II The Chinese Super Consumer-From Birth to Adolescence and Maturity; Chapter 11 From Sandpaper to Sephora-The First Super Consumers; American Century Redux 327 $aWant. Need. Buy. Show Off. Keep Up.Super Consumption Goes Global; Go West, Young Man; China''s Own Postwar Boom and Birth of the Chinese Super Consumer; In the Beginning; Chapter 12 The China Market + The China Global Demographic = China''s Super Consumers; The China Whisperer; Spinning in a Whirlpool; The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy; Listen to the Great One; Stay the Course, Even When the Seas Get Rough; Nestle?: Navigating the Teen Years; Chapter 13 The China Global Demographic; The Precious Gift of Time; Meet the Tangs; Chapter 14 Channels 327 $aDepartment StoresStreet-Level Stores; Malls; Grocery Stores/Supermarkets; Hypermarkets; Convenience Stores; Not Your Father''s Post Office; Lifestyle Stores; Specialty Retailers; Multibrand Retail; Chapter 15 E-commerce and the Rise of Alibaba; Alibaba; NFL Footballs ""Sold Out''''; Why E-commerce?; Chapter 16 Supply Chains to Satisfy China''s Super Consumers; Supply Chain Megaprocesses; Plan; Buy; Make; Distribute; Sell; Aligning Strategy, Structure, and Implementation; Chapter 17 Segmentation; Surveying China; A Most Discerning Consumer; Chapter 18 Marketing; Consumer Impulses and Desires 327 $aLenovo''s Approach: The Best of Both WorldsFrom East to West to Wei East; Baby Boom; Brand Advertising in China; Going Native-Tory Burch, Gossip Girl, and Made-for-China TV; The Role of Social Media in Marketing: United States versus China; Promotions; Chapter 19 The Chinese Luxury and Premium Market; The Nouveau Riche: Pebble Beach or Nothing; The Gifting Group; China''s Engine: The New Middle Class Seeks Quality and Value; Affordable Luxury: A Tiffany''s Tie Clip and an Entry-Level BMW; China''s Luxury Downturn: Myths and Realities; Chapter 20 Travel and Tourism 327 $aTake a Walk on Boardwalk-Pass Go, Collect 200 (Thousand!) 330 $aChinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China''s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China''s Super Consumers offers an in-depth explanation of what''s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. 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