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200 1 $aMarketing esperienziale$ecome sviluppare l'esperienza di consumo$fMauro Ferraresi, Bernd H. Schmitt$gcon la collaborazione di Lia Zarantonello
205   $a1. ed
210   $aMilano$cFrancoAngeli$dİ2006
215   $a204 p.$cfig.$d24 cm
225 1 $aImpresa, comunicazione, mercato$v47
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