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200 10$aOprah $eThe Gospel of an Icon /$fKathryn Lofton
210  1$aBerkeley, CA :$cUniversity of California Press,$d[2011]
210  4$d©2011
215   $a1 online resource (304 p.)
300   $aDescription based upon print version of record.
311   $a0-520-25927-0 
327   $tFront matter --$tContents --$tAcknowledgments --$tIntroduction --$tChapter 1. Practicing Purchase: The Prosperity Gospel of a Spiritual Capitalism --$tChapter 2. Celebrity Spirit: The Incorporation of Your Best Life --$tChapter 3. Diverting Conversions: The Makeover as Social Rite --$tChapter 4. Preacher Queen: The Race and Gender of America's Confessor --$tChapter 5. Reading Religiously: The Reformations of Oprah's Book Club --$tChapter 6. Missionary Gift: The Globalization of Inspiration --$tConclusion --$tEpilogue: Political Spirituality, or the Oprahfication of Obama --$tNotes --$tIndex
330   $a"Today on Oprah," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire-Harpo Productions, O Magazine, and her new television network-an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.
606   $aCelebrities
606   $aReligion and culture$xReligious aspects$zUnited States
606   $aPopular culture
606   $aCelebrities
606   $aNorth & South American Religions$2HILCC
610   $aambition.
610   $aamerican history.
610   $aamerican religion.
610   $aamerican religiosity.
610   $acapitalism.
610   $acelebrity studies.
610   $acelebrity worship.
610   $acelebrity.
610   $achristianity.
610   $aconsumer behavior.
610   $aempathy.
610   $aevangelicalism.
610   $afolk religion.
610   $agender studies and sexuality.
610   $aharpo productions.
610   $amedia studies.
610   $amessiah.
610   $amodern religion.
610   $anonfiction.
610   $ao magazine.
610   $aoprah winfrey.
610   $aoprah.
610   $aphilosophy.
610   $apopular culture.
610   $apopular religion.
610   $apsychology.
610   $areligion.
610   $areligious idiom.
610   $areligious studies.
610   $asecular age.
610   $asocial history.
610   $asociology.
610   $aspiritual center.
610   $aspirituality.
610   $atelevision.
615  0$aCelebrities.
615  0$aReligion and culture$xReligious aspects
615  0$aPopular culture
615  0$aCelebrities
615  7$aNorth & South American Religions
676   $a306.60973/090511
700   $aLofton$b Kathryn$4aut$4http://id.loc.gov/vocabulary/relators/aut$0610676
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