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101 1 $aita$aeng
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200 1 $aMarketing management$fPhilip Kotler$gedizione italiana a cura di Walter G. Scott
205   $a11. ed.
210   $aMilano$cPearson$d2004
215   $aXX, 890 p.$d23 cm
300   $aTrad. di Paolo Poli, rev. di Chiara Cantù, Alessandra Tzannis
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