LEADER 00881nam0-2200313---450- 001 990008252200403321 005 20060110111134.0 010 $a0-13-141929-3 035 $a000825220 035 $aFED01000825220 035 $a(Aleph)000825220FED01 035 $a000825220 100 $a20060110d2005----km-y0itay50------ba 101 0 $aeng 102 $aUS 105 $a--------001yy 200 1 $aCustomer equity management$fRoland T.Rust, Katherine N.Lemon, Das Narayandas 210 $aNew Jersey$cPrentice hall$d2005 215 $aXXII, 552 p.$d24 cm 700 1$aRust,$bRoland T.$0133092 701 1$aLemon,$bKatherine N.$0148221 702 1$aNarayandas,$bDas 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008252200403321 952 $a4-0-688-TI$b8895$fECA 959 $aECA 996 $aCustomer equity management$9743036 997 $aUNINA