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102   $aGB
105   $a--------001yy
200 1 $aMarketing and the bottom line$ethe marketing metrics to pump up cash flow$fTim Ambler
205   $a2nd ed.
210   $aEdimburg$cPrentice Hall$d2003
215   $aXIV, 320 p.$d24 cm
700  1$aAmbler,$bTim$0499049
801  0$aIT$bUNINA$gRICA$2UNIMARC
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