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105   $a--------001yy
200 1 $aMarketing$fMichael J.Etzel, Bruce J.Walker, William J.Stanton
205   $a13th ed.
210   $aNew York$cMcGraw Hill$d2004
215   $aXXI, 650 p.$d28 cm
700  1$aEtzel,$bMichael J.$0148184
701  1$aWalker,$bBruce J.$0148185
702  1$aStanton,$bWilliam J.
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