LEADER 00945nam0-2200301---450- 001 990008144990403321 005 20050707104913.0 035 $a000814499 035 $aFED01000814499 035 $a(Aleph)000814499FED01 035 $a000814499 100 $a20050707d1997----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $a--------001yy 200 1 $aWhy do consumers pay more for national brands than for store brands?$fSethuraman Raj, Catherine Cole 210 $aCambridge (Massachusetts)$cMarking Science Institute$d1997 215 $a47 p.$d28 cm 225 1 $aWorking Paper Report$v97-126 700 1$aSethuraman,$bRaj$0294958 701 1$aCole,$bCatherine$0361434 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008144990403321 952 $a380 SET$b9170$fDAGEA 959 $aDAGEA 996 $aWhy do consumers pay more for national brands than for store brands$9756865 997 $aUNINA