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101 0 $aeng
102   $aUS
105   $a--------001yy
200 1 $aUnderstanding consumer decision making$ethe means end approach to marketing and advertising strategy$fedited by Thomas J.Reynolds, Jerry C.Olson
210   $aNew Jersey$cLEA$d2001
215   $aXVII, 447 p.$d23 cm
701  1$aReynolds,$bThomas J.$043511
702  1$aOlson,$bJerry C.
801  0$aIT$bUNINA$gRICA$2UNIMARC
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