LEADER 00931nam0-22003131i-450- 001 990008106600403321 005 20050506091843.0 010 $a0-521-36851-0 035 $a000810660 035 $aFED01000810660 035 $a(Aleph)000810660FED01 035 $a000810660 100 $a20050506d1988----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $a--------001yy 200 1 $aDecision marketing$edescriptive, normative, and prescriptive interactions$fDavid E. Bell, Howard Raiffa, Amos Tversky 210 $aCambridge$cCambridge University Press$d1988 215 $aX, 623 p.$d24 cm 700 1$aBell,$bDavid E.$0120828 701 1$aRaiffa,$bHoward$f<1924- >$0103994 701 1$aTversky,$bAmos$054669 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008106600403321 952 $aD8.37$b2232$fDECTS 959 $aDECTS 996 $aDecision marketing$9757410 997 $aUNINA