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100   $a20040917d2002----km-y0itay50------ba
101 0 $aeng
102   $aIT
105   $aa-------001yy
200 1 $aWith a little help from my enemy$ecomparative advertising$fFrancesca Barigozzi, Paolo G. Garella, Martin Peitz
210   $aBologna$cUniversità di Bologna. Dipartimento di scienze economiche$d2002
215   $a33 p.$d21 cm
225 1 $aCollana del Dipartimento di scienze economiche, Università di Bologna$v441
700  1$aBarigozzi,$bFrancesca$0146768
701  1$aGarella,$bPaolo G.$f<1955- >$0374593
701  1$aPeitz,$bMartin$0300098
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
912   $a990007918520403321
952   $aPaper 04/441$fSES
959   $aSES
996   $aWith a little help from my enemy$9669416
997   $aUNINA