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200 1 $aMarketing$fJ. Paul Peter, James H. Donnelly Jr.
205   $a2. ed. italiana$fa cura di Gianluca Marchi e Giuseppe Nardin
210   $aMilano$cMcGraw-Hill$dc2003
215   $aXIV, 344 p.$c25 cm
225 1 $aCollana di istruzione scientifica$iSerie di discipline aziendali
300   $aTraduzione di Matteo Sammartino
454  0$12001$a<<A >>preface to marketing management$1205$a9th ed.$916630
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