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100   $a20040707d1972----km-y0itay50------ba
101 0 $aeng
102   $aNL
105   $aa-------001yy
200 1 $a<<The >>economics of advertising$fRichard Schmalensee
210   $aAmsterdam$cNorth-Holland$d1972
215   $aXIII, 312 p.$d23 cm
225 1 $aContributions to economic analysis$v80
610 0 $aPubblicità
700  1$aSchmalensee,$bRichard$f<1944- >$0121363
801  0$aIT$bUNINA$gRICA$2UNIMARC
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959   $aDECTS
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996   $aEconomics of advertising$945289
997   $aUNINA