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200 1 $aSpecification and inference in linear models$fJean Pierre Florens, Michel Mouchart,$gRichard
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200 10$aRethinking public relations $ethe spin and the substance /$fKevin Moloney
210  1$aLondon ;$aNew York :$cRoutledge,$d2000.
215   $a1 online resource (ix, 196 pages)
225 0 $aRoutledge advances in management and business studies  Rethinking public relations
300   $aBibliographic Level Mode of Issuance: Monograph
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320   $aIncludes bibliographical references.
327   $a1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR.
410  0$aRoutledge advances in management and business studies ;$v13.
606   $aPublic relations
606   $aMass media and business
615  0$aPublic relations.
615  0$aMass media and business.
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