LEADER 01089cam0-22003611i-450- 001 990007112840403321 005 20070718125249.0 010 $a0-415-19155-6 035 $a000711284 035 $aFED01000711284 035 $a(Aleph)000711284FED01 035 $a000711284 100 $a20020904d1999----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $ay-------001yy 200 1 $aMoney and growth$fselected papers of Allyn Abbott Young$gedited by Perry G. Mehrling and Roger J. Sandilands 210 $aLondon ; New York$cRoutledge$d1999 215 $aXXVI, 430 p.$d24 cm 225 1 $aRoutledge studies in the history of economics$v29 610 0 $aYoung, Allyn Abbott 610 0 $aStoria economica$a20. sec. 676 $a330$v21$zita 700 1$aYoung,$bAllyn Abbott$0261974 702 1$aMehrling,$bPerry 702 1$aSandilands,$bRoger J. 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990007112840403321 952 $aCollez. 1768 (29)$b37557$fFSPBC 959 $aFSPBC 996 $aMoney and growth$9703322 997 $aUNINA LEADER 03632nam 2200637 450 001 9910458486103321 005 20200520144314.0 010 $a93-5150-406-9 010 $a93-5150-046-2 035 $a(CKB)2550000001341764 035 $a(EBL)1760165 035 $a(OCoLC)886114299 035 $a(SSID)ssj0001288538 035 $a(PQKBManifestationID)12531387 035 $a(PQKBTitleCode)TC0001288538 035 $a(PQKBWorkID)11294317 035 $a(PQKB)11563310 035 $a(MiAaPQ)EBC1760165 035 $a(Au-PeEL)EBL1760165 035 $a(CaPaEBR)ebr10904391 035 $a(CaONFJC)MIL634351 035 $a(EXLCZ)992550000001341764 100 $a20140813h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCorporate reputation decoded $ebuilding, managing and strategising for corporate excellence /$fAsha Kaul, Avani Desai 210 1$aNew Delhi, India :$cSage Response,$d2014. 210 4$dİ2014 215 $a1 online resource (323 p.) 300 $aIncludes index. 311 $a81-321-1774-3 311 $a1-322-03100-2 327 $aCover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government 327 $aSECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation 327 $aIndex I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors 330 $aCorporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a company's culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birl 606 $aCorporations$xPublic relations$zIndia 606 $aCorporate image$zIndia 606 $aOrganizational effectiveness$zIndia 608 $aElectronic books. 615 0$aCorporations$xPublic relations 615 0$aCorporate image 615 0$aOrganizational effectiveness 676 $a659.2 700 $aKaul$b Asha$0892206 702 $aDesai$b Avani 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458486103321 996 $aCorporate reputation decoded$91992382 997 $aUNINA